Privacy Policy

Last Updated: December 8th, 2024

Introduction

This Privacy Policy describes how Miller Home Group LLC (“we,” “us,” or “our”) collects, uses, and shares information about visitors to our website. We serve customers in southeastern Pennsylvania and are committed to protecting your privacy.

Information We Collect

We collect information that you provide directly to us, as well as information collected automatically when you use our website.

Information You Provide

When you fill out forms on our website, we collect:

• Name
• Email address
• Phone number
• Home address
• SMS messaging consent preferences

Information Collected Automatically

We use various technologies to collect information about your use of our website:

• Analytics and Performance Data: We use Google Analytics, Vercel Web Analytics, and Microsoft Clarity to understand how visitors use our website, including page views, time spent on pages, and general usage patterns. Microsoft Clarity provides additional insights through behavioral metrics, heatmaps, and session replay recordings.
• Technical Information: Through Vercel Speed Insights and Microsoft Clarity, we collect data about your device, browser, and connection speed to improve website performance.
• Conversion Tracking: We use ClickMagick and Google Ads conversion tracking to measure the effectiveness of our advertising campaigns and track phone number clicks.

How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and provide customer service
• Process and manage your requests for our services
• Send you marketing communications via SendGrid
• Send you SMS text messages (with your consent)
• Analyze and improve our website performance
• Track the effectiveness of our marketing campaigns
• Optimize our website based on user behavior and interaction data
• Detect and prevent fraud and security issues

SMS Communications

When you submit our request a quote form, you have the option to consent to receiving SMS text messages from us. If you provide consent by checking the relevant checkbox:

• We will send you text messages through our CRM platform (HighLevel)
• Message and data rates may apply
• You can opt-out of receiving text messages at any time by replying STOP
• Your consent to receive SMS messages is not required to use our services
• We will only use your phone number for SMS communications if you have explicitly consented

Information Sharing

We share your information with the following service providers:

• HighLevel: For customer relationship management and SMS communications
• SendGrid: For email communications
• ClickMagick: For conversion tracking and attribution
• Google Analytics and Google Ads: For website analytics and advertising
• Vercel: For website analytics and performance monitoring
• Microsoft Clarity: For website analytics, heatmaps, and session recordings

These service providers are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to them.

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to collect information about your browsing behavior. These technologies help us:

• Remember your preferences
• Understand how you use our website
• Measure the effectiveness of our marketing campaigns
• Improve our website performance
• Create heatmaps and session recordings for website optimization
• Detect and prevent fraud

We use both first-party and third-party cookies for these purposes. You can control cookies through your browser settings. Most browsers allow you to refuse or accept cookies and to delete them when you wish.

For more information about how Microsoft collects and uses your data through Clarity, you can visit the Microsoft Privacy Statement.

Your Privacy Rights

As a Pennsylvania resident, you have the right to:

• Request access to your personal information
• Request correction of inaccurate information
• Request deletion of your information
• Opt-out of marketing communications

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.

Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last Updated” date.

Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us at:

(717) 847-4053
office@millerhomegroup.com
127 Ridge Ave, Ephrata, PA 17522